ACG Education Group Website redesign and build

A multi-site redesign and build for newly acquired ACG Education Group.

Project details

Client

  • ACG Education Group

Visit

  • www.acgedu.com

Industry

  • Education

Role

  • Digital strategy
  • Content strategy
  • Technical strategy
  • Information architecture
  • CMS training
  • Design systems
  • Experience design
  • UI and interaction design
  • Responsive web design
  • Web development
  • Functional testing
  • Continuous improvements
  • Search engine optimisation
  • DevOps
  • Performance
  • Conversion rate optimisation

Technologies

  • Wordpress
  • Google Marketing Platform

The challenge

ACG Education Group's Schools unit was acquired by Inspired, a leading global premium schools group operating in Europe, Asia-Pacific, Africa, the Middle East and Latin America educating over 45,000 students across a global network of more than 64 schools.

Catch was asked to refresh the five school websites and main ACG Schools website as part of the new ownership structure.

The solution

During the initial Discovery phase, our team validated the project goals, including business objectives, individual school requirements and customer needs. This process enabled us to define the scope for Delivery with ACG and Inspired.

Each school had their own brand identity and needed to talk to different audiences, both domestic and international. We set about designing a new overarching ACG design system with individual components for each school.

Our development team upgraded the existing Wordpress CMS and integrated the newly built front-end layer.

We trained the ACG marketing team on how to use the updated CMS and new components and helped support the content updates for go-live.

The results

Since launch, we have added multi-lingual support and live chat, enabling a channel for partners to speak directly with ACG enrolments.

The improved design, user experience and content management has been widely praised by all the various ACG stakeholders, with an improved SEO health score averaging 85 points an additional success.