How do you go to market with a new broadband offering, in a crowded market, in just a few months?
Type of work
- Digital transformation
What we did
- Technology and development
- Silverstripe CMS
I want broadband with that
When 2degrees acquired Christchurch-based Snap (fixed line and broadband provider) in early 2015, we were already well underway with redesigning and building their main website. We were presented with the additional challenge of including 2degrees' new broadband offering in the primary website experience.
This required us to rapidly design and build a new broadband signup and self-service experience, fully integrated into Snap's product catalogue and backend systems.
With an entirely new suite of broadband products, add-ons and benefits (customers were given six months Neon subscription on 2degrees), our team flew to Christchurch and spent time with the new 2degrees team gathering requirements, designing the core customer journeys and put a plan in place to rapidly design and build this new user experience, while ensuring we still met our go-live date of July—just five months away!
Like most system integrations, telco product catalogues are complex, none more so than the broadband address lookup, which pre-qualified customers' home addresses to determine what services were available at their gate.
We built the complete end-to-end 'Buy' journeys in React and integrated this with the main Silverstripe website build.
2degrees Broadband was launched on time and budget in just a few months. It was a remarkable partnership with 2degrees' Christchurch-based team, who developed their new product catalogue and API layer, enabling us to design and build the new experience rapidly.
By outsourcing this piece of work, 2degrees was able to focus on other necessary process and infrastructure changes, including provisioning, customer care, IVR and marketing.
After launch, the new 2degrees Broadband 'Buy' journeys set a new standard for onboarding Kiwis to fibre services. We tripled their initial monthly add targets in the first couple of months, and 2degrees has become a significant player in the New Zealand fixed offering market.