Vend
Website continuous improvements

In Early 2019, Vend was at a tricky intersection many companies find themselves at—having an in-flight DX programme of work with a steady stream of business-as-usual updates and campaign work required to stay competitive in a highly contested market. Shifting resources from the DX program to deliver updates would only further them away from their end goal.

Vend needed a trusted partner to continuously improve their website: vendhq.com. Our ethos for the relationship was to become an extension of Vend’s marketing and IT teams and provide Vend with certainty of resource allocation and support.

For the next 12+ months, Catch and Vend formed a close delivery partnership with plenty of Poke Poke lunches. Weekly co-location at both Vend’s office in Newmarket and down at our Britomart office allowed us to work at pace. Working both to deliver tactical updates to their legacy CMS where required and develop components for their new CMS allowed Vend to deliver their DX programme while not losing momentum in the market. Also, Vend recently sold for $455m, which also seems like a decent result!