Digital strategy

The digital landscape is evolving so quickly that today's innovation is often obsolete by tomorrow. Our strategy team will ensure you stay ahead of the curve. We help companies make smart, cost-effective, and sustainable digital decisions for better product and service outcomes, so you can deliver real value to your customers more effectively and with less risk.

Photo of a strategy session underway in the Catch Design Auckland office.

Purpose-driven approach

Strategy is about deciding what you want to achieve long-term, experimenting with ideas, setting direction and creating a roadmap to get you there. Sounds simple. But it's easier said than done.

A good strategy aligns with your business objectives and customers' needs. It also needs to be a plan that can be put into practice. One that acknowledges your current digital maturity but keeps you moving forward.

We start by understanding your current situation and what you're trying to achieve. We explore your business and current digital presence, the category and market landscape, your organisation's unique needs and goals, and your existing and potential future customer/user base.

Ideas are rapidly created and validated with you and your customers. Technology solutions (and the approach to delivery) are designed and tested against your vision, budget and organisation. And our industry-leading product road mapping will give you a robust, prioritised vision for the future.

And here's the deal. The last thing you need is another consultancy to run a disruptive Design Thinking process that takes 6–9 months, costs an armful, and all you get is a 50-page slide deck and a war room full of sticky notes.

Our process is focused, fun, inclusive, and, most importantly, tailored to your needs. We take a human-centred, data-driven approach that draws on insights from market research, customer data, and industry trends which will inform our recommendations.

What you will get from us is a clear direction, achievable goals and a roadmap that delivers meaningful value to your business and tangible outcomes for customers.

Photo of people writing on a whiteboard in the Catch Design Wellington office.

A product roadmap that works

We can help you make sense of your digital transformation and set your business up to thrive so you can save time and money on digital projects that fail.

Projects fail when stakeholders and the team don’t have an accurate, shared understanding of the problems they’re trying to solve or the attributes of a good solution.

We've seen it all when it comes to digital transformation roadmaps, including:

  • No defined process

  • Unrealistic timeframes and deadlines

  • Not tied to business strategy

  • Not enough customer input

  • Lack of stakeholder alignment

  • Unclear prioritisation

  • Broken promises

  • Overly incremental

  • “Shiny object syndrome”

  • No clearly defined target

  • Poor use of data

  • “Groundhog Day”

A good roadmap is driven by smart use of data (evidence-based), team alignment, cooperation, process and a prioritisation method that works and is driven by customer needs and clear business outcomes.

A good roadmap should put your plans in a strategic context, focus on delivering value, embrace learning, rally the organisation around a single set of priorities, and excite your customers!

A roadmap should not make promises you can’t keep or act as a project or release plan.

A roadmap is a strategic communication tool—a statement of intent and direction.

Our scoring methodology allows you to make sensible, objective decisions based on customer needs, business objectives and the estimated effort required for delivery. We call this the priority score.

The priority score perfectly defines what you should do and the order of importance for the business and customers.

Fundamental to this approach is the concept of ROI. We can’t do everything at once, so we must do the most leveraged things first—those with the most bang for the least buck.

Photo of people pinning items to a wall in the Catch Design Wellington office.

How we can help

Digital strategy

Digital native, digital-only, digital-first, digital laggards—we work with clients at all stages of the adoption curve. Whether your business was born digital or is still transforming, we can help you develop a strategy that achieves your outcomes faster.

Product roadmapping

You might have an existing product that needs to evolve or want to add a new product to a current portfolio. We specialise in product roadmap development and can help you bring clarity and. Our process works and we guarantee results.

Customer engagement strategy

Customer engagement is usually about keeping customers for longer or getting them to buy more from you. Our team can help you with lead generation, funnel optimisation, digital media strategy, and leveraging owned channels to retain and cross-sell to customers.

Content strategy

Authentic storytelling is the key to customer engagement, and great digital content is one of the best ways to tell an original story. We can help you develop a content strategy that gives your in-house content team a framework to work from, or we can work alongside you to create great content that brings your brand story to life.

Technical strategy

We help businesses identify and implement the most effective technical solutions for their unique needs. Our team will work with you to understand your business goals and challenges and develop a tailored strategy leveraging the latest technologies and best practices. We offer various services, from technology assessments and roadmaps to solution design and implementation, and can provide ongoing support and guidance to ensure your success.

Cloud and infrastructure strategy

Whether your infrastructure solution is on-premise, in the cloud, or a mix of both, we can advise you on the best solution architecture to achieve your desired digital outcomes.

Platform selection and business casing

Whether you're choosing a CMS, a CRM, an e-commerce platform, or a marketing automation tool, we can help you make good decisions based on the specific needs of your business. And if you need help with the business case, we know a few tricks to help you get the investment over the line.

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